Tasman Liquor

Three screens showing different liquor store websites or apps. The first screen is The Bottle-O with options to shop online, find a store, and view wine specials. The second screen is Merchants Liquor, featuring a store locator and beer, wine, and spirits

Tasman Liquor operates New Zealand’s largest bottle shop group under four major retail banners:
 

Bottle-O

Merchants Liquor

Liquor Centre

Liquor Spot
 

The network consists of approximately 400 stores nationwide, predominantly operated by franchisees and family-owned businesses. Many owners manage single stores or small regional clusters, reflecting Tasman Liquor’s commitment to local entrepreneurship.
 

Partnership with Myfoodlink

Tasman Liquor partnered with Myfoodlink to deliver a flexible ecommerce solution for its diverse network. Today, over 260 stores use the Myfoodlink platform, including more than 80 fully shoppable online stores.

The Host Store function enables central management of group-wide promotions and product ranges, while allowing individual franchisees to tailor local specials. Integrated POS synchronisation ensures real-time inventory accuracy across all banners, and custom mobile apps provide customers with a seamless shopping experience. 

Tasman Liquor shops have an automatically-managed Uber Eats shopfront using the Myfoodlink integration. 

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