Understanding UTM codes and campaign attribution

Understanding where your website traffic comes from is crucial for any business. One effective way to track this is by using UTM (Urchin Tracking Module) codes. These simple pieces of code can be added to the end of your URLs to track important data about website visitors and where they come from.

In our previous article, "The Importance of Email Campaigns for Liquor and Grocery Businesses," we discussed the effectiveness of email marketing. Now, let's explore how you can track the effectiveness of these campaigns using UTM codes and Myfoodlink's Campaign Attribution feature.

 

Understanding UTM codes

UTM codes are snippets added to the end of a URL, allowing you to track the performance of your campaigns. They provide insights into where your traffic is coming from, which medium was used, and the specific campaign name. You can easily create UTM codes using the Google UTM Link Generator. This tool helps you generate URLs that can track the effectiveness of your digital marketing efforts.

Here's an example of how a UTM code looks:

UTM code example

 

Using UTM codes with Myfoodlink

On the Myfoodlink platform, you can utilise the Campaign Attribution feature to track the number of signups and conversions from your campaigns. This feature provides a clear view of how each campaign contributes to your overall success.
 

• Campaign Attribution Page: This page offers detailed insights into your campaigns, showing the source, medium, and results, such as customers created and orders placed. This information helps you make informed decisions about future marketing strategies.

campaign-backoffice.webp

 

• Advanced Tracking with Analytics: By using tools like Google Analytics, you can track more advanced metrics such as user behaviour, engagement levels, and conversion paths. This provides a comprehensive view of how your marketing efforts are performing.

 

Beyond Digital: UTM codes in physical stores

UTM codes aren’t just for digital campaigns. You can include them in QR codes printed on materials in your physical store. When customers scan these QR codes, you can track their interactions, providing valuable offline-to-online attribution.

 

Learn more

For more information on UTM codes and how to implement them effectively, check out these resources:

• Hubspot - UTM Codes: How to Create UTM Tracking URLs on Google Analytics

• Mailchimp - How To Create UTM Tracking Links and Why You Need Them

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