FreshChoice customers can now earn and use Everyday Rewards points when they shop online. From Monday 20 October 2025, Everyday Rewards is available across all FreshChoice supermarkets, in-store and on ecommerce, with Myfoodlink providing the integration that connects loyalty to the digital shopping experience.
This launch builds on Everyday Rewards growth in New Zealand since February 2024 and aligns with FreshChoice’s focus on delivering value and convenience for customers ahead of the busy holiday period.
How the Everyday Rewards experience works online
With the Myfoodlink integration, customers can:
• Sign in to their FreshChoice account and link their Everyday Rewards card
• Collect at least 1 point for every dollar spent on eligible items
• See points and available vouchers
• Earn a $15 voucher automatically at 2,000 points and redeem it on a future shop
Our role and approach
Myfoodlink worked with FreshChoice and Everyday Rewards to bring loyalty into the ecommerce journey:
• Account linking: secure connection between customer accounts and Everyday Rewards IDs
• Checkout experience: clear display of points and voucher redemption options
• Order flows: accurate transmission of loyalty data for fulfilment and reporting
We focused on reliability, clarity for customers and straightforward workflows for store teams.
About Everyday Rewards at FreshChoice
• Available in-store and online from 20 October 2025
• Collect points on eligible spend, earn a $15 voucher at 2,000 points
• Partners include Woolworths, bp, g.a.s., ASB, Airpoints, Qantas Frequent Flyer, Petstock and MILKRUN
For programme details, visit everydayrewards.co.nz. For FreshChoice news, see the FreshChoice website and industry coverage from Supermarket News.
Talk to us
Myfoodlink provides ecommerce for grocery and liquor retailers. If you want to enable loyalty online, improve your checkout experience or connect in-store systems with ecommerce, we can help with practical implementation and ongoing support. Book a demo